X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

WASHINGTON- A new Callahan and Associates report finds that the human interaction and outreach that occur in physical branches are critical factors in the future growth and success of credit unions. The report, A Brave New Brick-And-Mortar World, provides case studies to illustrate a variety of branching models. “As more credit unions transition to serving broader fields of membership, having a visible presence in the market in the form of branches is key to reaching new members,” said Callahan Executive Vice President Jay Johnson. He adds that although automated systems like the ATM and online home banking fill definite needs, only a concerned financial officer can provide the assurances members seek with services such as their first car loan or a home mortgage. “Those assurances are best made in person and branches are the primary means through which they are delivered,” said Johnson. For more information on the 28-page executive brief on branching, visit http://www.creditunions.com/research or call (800) 446-7453.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.