More and more credit unions are beefing up their annualmarketing budgets and employing full-time marketing professionals.These credit union marketers are doing some exciting things fortheir credit unions. For any Doubting Thomas, just check out thepages of recent issues of Credit Union Times. Not only is morespace being given to credit union marketing, but also as itscenterpiece, in-depth coverage of specific marketing campaigns isnow regularly featured in virtually every issue. These stories aredetailed and well illustrated with photographs and illustrations ofmajor campaign elements including the people who brought them tolife. When available, costs, goals, strategy, production, media,and results are made an integral part of our expanded credit unionmarketing coverage. It is also within the marketing section ofCredit Union Times where readers will find coverage of the variousnational marketing conferences, marketing awards programs, and apotpourri of marketing news briefs from around the country. One ofthe many reasons for carrying more marketing news is to provide aone-stop idea exchange and networking source for credit unionmarketers as well as to give recognition to the most creative andsuccessful efforts. As most credit union marketing directorsalready know, the editorial staff person to send marketingmaterials to for publication consideration is veteran StaffReporter Myriam DiGiovanni ([email protected]). Justremember, when it comes to marketing coverage in Credit UnionTimes, marketing and Myriam both begin with the letter "M"[email protected]

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