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More and more credit unions are beefing up their annual marketing budgets and employing full-time marketing professionals. These credit union marketers are doing some exciting things for their credit unions. For any Doubting Thomas, just check out the pages of recent issues of Credit Union Times. Not only is more space being given to credit union marketing, but also as its centerpiece, in-depth coverage of specific marketing campaigns is now regularly featured in virtually every issue. These stories are detailed and well illustrated with photographs and illustrations of major campaign elements including the people who brought them to life. When available, costs, goals, strategy, production, media, and results are made an integral part of our expanded credit union marketing coverage. It is also within the marketing section of Credit Union Times where readers will find coverage of the various national marketing conferences, marketing awards programs, and a potpourri of marketing news briefs from around the country. One of the many reasons for carrying more marketing news is to provide a one-stop idea exchange and networking source for credit union marketers as well as to give recognition to the most creative and successful efforts. As most credit union marketing directors already know, the editorial staff person to send marketing materials to for publication consideration is veteran Staff Reporter Myriam DiGiovanni ([email protected]). Just remember, when it comes to marketing coverage in Credit Union Times, marketing and Myriam both begin with the letter “M”. [email protected]

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Peter Westerman

Credit Union Times

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