Thank you for sharing!

Your article was successfully shared with the contacts you provided.

ATLANTA – Initial findings of a SYNERGISTICS Research Corporation survey entitled Revitalizing the Branch finds that 79% of consumers want to be treated like royalty when visiting a branch of a financial institution. In addition,85% of consumers who visit branches four or more times per month strongly agreed with the statement that it is important to be treated like a preferred customer. “For many consumers the branch is the financial institution and it serves as a direct and personal link between the institution and its customer,” said SYNERGISTICS COO Genie M. Driskill. “As depository institutions redirect their attention back to the branch our findings indicate that it may be the little things that cost the least which count the most.” The survey was conducted via telephone with 1,041 consumers age 18 or older with a household income of $25,000 or more.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times
Live Chat

Copyright © 2022 ALM Media Properties, LLC. All Rights Reserved.