LAS VEGAS -- Fifth Third Bank's cool new ad campaign had gone viral, generating hundreds of thousands of views across the country by people amused by the antics of Kyle the clueless college kid.

In recent months several notable credit union industry conference speakers have suggested that a credit union's board of directors should be as diverse as the membership-delivering a backhanded criticism of currently seated boards of directors.

It's official. People's Trust Federal Credit Union has trademarked the term "CoinSmart" to describe its coinless system of banking at the Houston Center and Galleria branches.

The top seats on the CUNA Technology Council will remain in the same hands for the next year.