News

MIAMI, Fla. - Future marketing strategies to reach the Hispanic market shouldn't overlook the "Next Generation" says a recent report released by the Strategy Research Corporation. According to the 2002 U.S. Hispanic Market Report, with every generation, Hispanics have steadily increased their standard of living. For example, the report finds...

WOODCLIFF LAKE, N.J. - Hoping Chicago turns out to be a NYCE-kind of town, the electronic funds network has launched a series of television advertisements in the area. The television ads follow two women driving around a city shopping district in a convertible. When one sees something she likes she...

KIRTLAND AFB, N.M. - Sandia Area Federal Credit Union has been presented an Award of Achievement in the financial institution division from the American Marketing Association. Awards were given to organizations that had successful marketing campaigns during the past year. SAFCU's winning submission was its grand opening campaign for its...

CHICAGO - Research suggests a new set of consumer attitudes and behaviors has emerged since Sept. 11, and marketers may want to take note as they plan for the rest of this year and the first quarter of 2002. Advertising agency Leo Burnett USA has identified four distinct groups that...

Ever wonder what a number-crunching economist is really like. Turn to pages 30-31 to see what makes lead economists at NAFCU and CUNA tick.

EDS has become a 5% equity owner in CUNA Network Services. Read about this and other tech developments on pages 16 -26.

UTICA, Mich. - Little-known InetSolution, Inc., recently completed a Symitar middleware piece for its CU MemberProtect security solution. InetSolution is an IT development firm focused solely on the CU market. "Credit unions are our vertical. Primarily we partner with the more progressive credit unions that have a strong emphasis on...

STAMFORD, Conn. - Since the growing anthrax scares, Gartner, Inc., a research and advisory firm, forecasts that by the end of 2001, 32 million Americans will view credit card and other statements online representing a 60% jump from last year. While marketing campaigns emphasizing value added services and convenience played...