Credit Union Times | Accurate and Timely CU News

Louisiana CU League wins three IABC awards

By Myriam DiGiovanni

HARAHAN, La. - The New Orleans Chapter of the International Association of Business Communicators has honored the Louisiana Credit Union League with three awards. IABC, an association of communication and public relations professionals, has recognized the LCUL's efforts for its annual report; weekly electronic newsletter, eNews; and for the HB...

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TCUL announces Lone Star award winners

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TDECU promotes Moola Moola Kids Savings Club fun

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November 20, 2001

Redstone FCU wins NAFCU Marketing Award

HUNTSVILLE, Ala. - Redstone Federal Credit Union has received the NAFCU 2001 Marketing Award for the Best Product/Service promotion. RFCU's marketing department entered its WorldWide Branch Online promotion, which featured a targeted direct mail piece supported by coordinating point-of-purchase materials. The $1.1 billion credit union's WWBO service allows members to...

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November 20, 2001

Hudson Valley FCU campaign seizes the day, new members

POUGHKEEPSIE, N.Y. -With its latest campaign, Hudson Valley Federal Credit Union makes an appeal to those members who expect more. "Last quarter we launched a one-tough-customer campaign that emphasized demanding members whose needs would always be satisfied by our credit union, and it did very well," said HVFCU Marketing Manager...

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November 20, 2001

Looking to the Next Generation

MIAMI, Fla. - Future marketing strategies to reach the Hispanic market shouldn't overlook the "Next Generation" says a recent report released by the Strategy Research Corporation. According to the 2002 U.S. Hispanic Market Report, with every generation, Hispanics have steadily increased their standard of living. For example, the report finds...

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November 20, 2001

NYCE's Chicago debut

WOODCLIFF LAKE, N.J. - Hoping Chicago turns out to be a NYCE-kind of town, the electronic funds network has launched a series of television advertisements in the area. The television ads follow two women driving around a city shopping district in a convertible. When one sees something she likes she...

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November 20, 2001

Sandia Area FCU marketing efforts recognized

KIRTLAND AFB, N.M. - Sandia Area Federal Credit Union has been presented an Award of Achievement in the financial institution division from the American Marketing Association. Awards were given to organizations that had successful marketing campaigns during the past year. SAFCU's winning submission was its grand opening campaign for its...

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November 20, 2001

Post-Sept. 11 consumer groups draw marketers attention

CHICAGO - Research suggests a new set of consumer attitudes and behaviors has emerged since Sept. 11, and marketers may want to take note as they plan for the rest of this year and the first quarter of 2002. Advertising agency Leo Burnett USA has identified four distinct groups that...

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November 13, 2001