News

LAKE JACKSON, Texas - To spread the word about its Moola Moola Kids Savings Club, the Texas Dow Employees Credit Union hosted its first annual Moola Picnic. The Moola Club, which teaches children about the value of saving money also tries to incorporate fun with savings. Approximately 100 Moola Club...

HUNTSVILLE, Ala. - Redstone Federal Credit Union has received the NAFCU 2001 Marketing Award for the Best Product/Service promotion. RFCU's marketing department entered its WorldWide Branch Online promotion, which featured a targeted direct mail piece supported by coordinating point-of-purchase materials. The $1.1 billion credit union's WWBO service allows members to...

POUGHKEEPSIE, N.Y. -With its latest campaign, Hudson Valley Federal Credit Union makes an appeal to those members who expect more. "Last quarter we launched a one-tough-customer campaign that emphasized demanding members whose needs would always be satisfied by our credit union, and it did very well," said HVFCU Marketing Manager...

MIAMI, Fla. - Future marketing strategies to reach the Hispanic market shouldn't overlook the "Next Generation" says a recent report released by the Strategy Research Corporation. According to the 2002 U.S. Hispanic Market Report, with every generation, Hispanics have steadily increased their standard of living. For example, the report finds...

WOODCLIFF LAKE, N.J. - Hoping Chicago turns out to be a NYCE-kind of town, the electronic funds network has launched a series of television advertisements in the area. The television ads follow two women driving around a city shopping district in a convertible. When one sees something she likes she...

KIRTLAND AFB, N.M. - Sandia Area Federal Credit Union has been presented an Award of Achievement in the financial institution division from the American Marketing Association. Awards were given to organizations that had successful marketing campaigns during the past year. SAFCU's winning submission was its grand opening campaign for its...