News

No matter how you slice it the more knowledge credit unions have on members the easier it is to plan out a marketing strategy. Check out the special report on pages 18 and 19 for the latest offerings that help credit unions figure out just who they are serving.

MADISON, Wis. - Target marketing is hot this year and MEMBERS Marketing Source, a division of CUNA Mutual Group, has launched its latest offering-the Member Profile Analysis. MPA provides a profile of credit union membership by such factors as age, income, homeownership, marital and parental status and available home equity...

WEST PALM BEACH, Fla. - What you don't know about Generation X'ers could hurt your credit union's growth. "The biggest myth is that there are more baby boomers than Generation X'ers," said Neighborhood Credit Union Vice President of Marketing Mark Arnold. "Generation X'ers consist of anyone born between 1961 and...

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Experts are wondering when CUs are going to learn that third-party audits are a necessary component of IT security. See pages 18-19.

With a number of ethical problems hitting Corporate America, Congress is showing that it too has some laundry to clean. See pages 3 and 8.