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Some credit unions are taking a back-to-basics approach to marketing. A special report on pages 14 & 15 looks inside a few credit unions to see what they are doing to shout out the credit union difference.
ATLANTA - Surrounded by community banks, Georgia Federal Credit Union's Stockbridge branch in Henry County needed a way to gain visibility. The answer was found in a simple fortune cookie. Next to a Burger King on a busy street, this billboard will run for the next three months. According to...
BROCKTON, Mass. - Talk about paying members to come in. Brockton Credit Union recently drew attention to its new full-service branch in Middleborough with a seven-foot tall "Money Tree" complete with artificial one, five and ten dollar bills. Twenty-two finalists submitted guesses on the amount of money growing on the...
WASHINGTON -As the Hispanic population continues to grow across the country, so does the number of adult Hispanics online, according to a study released by the Pew Internet and American Life Project. Fifty percent of Hispanics are now using the Internet. The study was based on a survey in February...
CANTON, Ohio - The Stark County Chapter of credit unions carried a lot of "hot air" during the Pro Football Hall of Fame Grand Parade here. About 40 credit union CEOs and employees maneuvered a 40-foot helium-filled Richie Rich balloon along the 2.2-mile parade trail. Balloon handlers wore polo shirts...
WELLINGTON, New Zealand - When Police and Families Credit Union (PFCU) launched its online banking service called AccessOnline this month, 260 members used it in the first day. The response continues to grow. The new service allows members to check accounts, transfer funds between their accounts and family members' accounts,...
NEW YORK - The United Nations Federal Credit Union is the latest to jump on board the branding train. "With branches overseas and here, we quickly recognized the need to consolidate into one brand that would create a unified experience for members," said UNFCU Vice President of Marketing Debra Innocent....
CAMBRIDGE, Mass. - A new Technographics Report from Forrester Research, Inc. finds that consumers with investable assets of at least $1 million are confident about the economy and market, secure in their wealth and optimistic about technology. As a result, Forrester recommends two approaches to reach those consumers - breeding...
LONDON, England - A debate before Parliament put the case for credit unions strongly before the House of Commons, including a central services organization, which is a pet project of the Association of British Credit Unions (ABCUL). The debate was introduced by Gareth R. Thomas, Labour and Co-op member for...
ATLANTA-It's summertime and Georgia Federal Credit Union's platinum and classic VISA card portfolio is practically bursting at the seams. "The response to this simple promotion has just been phenomenal," said GFCU Vice President of Marketing Kim Wall. "We are very committed to our credit card portfolio, and really why would...
From Elan Credit Card
A credit union’s ability to deliver the right products and services that best meet members’ daily needs is the most important factor in creating a superior member experience.
Download ResourceFrom Alkami
Discover how your credit union can attract and retain millennials with this data-back study. Understand how millennials' financial behaviors, preferences, and perceptions differ from other generations, and learn how you can leverage these insights to drive engagement and growth.
Download ResourceFrom Open Lending
The auto loan industry is undergoing a period of significant change. Traditional methods of assessing creditworthiness are proving insufficient in the face of rising delinquencies. This report explores the challenges lenders face and strategies to overcome them.
Download ResourceFrom Alogent
Over 70% of financial institutions have fallen victim to fraud, and the cost for your credit union is only growing each year. This white paper explores what those true costs are and actionable strategies you can deploy to protect your organization.
Download ResourceFrom Mortgage Capital Trading
Download this white paper and uncover the value of agency approvals for mortgage lenders. Learn why seeking Fannie Mae, Freddie Mac, or Ginnie Mae approval is crucial, the key components for approval, common challenges, and steps for applying.
Download ResourceFrom Elan Credit Card
Consumers with general-use credit cards average 37% higher monthly spend than those with co-branded cards. Learn more preferences, habits, and trends in this new report from Elan Credit Card and PYMNTS Intelligence.
Download ResourceFrom Alogent
Enhance your credit union’s security with a comprehensive approach to check fraud mitigation. Discover how built-in capabilities safeguard both your organization and your members.
Download ResourceFrom Alogent
Learn how to empower small and medium business (SMB) account holders to address their specific needs, foster growth and attract new business.
Download ResourceFrom State National
By harnessing the power of data, credit unions can enhance their services, optimize operations, and better serve their members. Here are 9 FAQs and answers about using predictive data.
Download ResourceFrom State National
As economic experts scrutinize current data and trends, they predict that the path ahead is likely to have its share of obstacles. This white paper outlines strategies to monitor and navigate various risk factors impacting auto financing to better protect your credit union.
Download ResourceFrom Elan Credit Card
Social media scams, phishing, and telephone-oriented attack delivery are a few of the increasingly sophisticated attack methods by cybercriminals. Learn more about these evolving techniques and how to protect your members.
Download ResourceFrom Alogent
Download this white paper and learn how to achieve a consistent user experience, data control, and cost reductions in payments.
Download ResourceFrom Alogent
This info brief outlines important considerations and questions your team should take into account when evaluating a digital banking platform.
Download ResourceFrom Alogent
Download this white paper and learn how a software development kit (SDK) can help you meet your credit union’s digital banking goals by enabling custom alterations and augmenting an off-the-shelf product to meet specific goals without impacting the base product.
Download ResourceFrom Alogent
Download this white paper and learn how to achieve a consistent user experience, data control, and cost reductions in payments.
Download ResourceFrom Alogent
Credit unions have reached a fork in the road and find themselves pondering the same question -- does our digital banking solution still meet market needs, or is it time to consider an upgrade? Download this eBook to find out how your credit union can continue to meet member expectations.
Download ResourceFrom Alogent
Just as you’d recognize a loyal member when they walk into the branch, your digital banking platform should express the same familiarity as a friendly face. Download this eBook and learn how to bring a human touch to your digital member experiences in order to build member trust and loyalty.
Download ResourceFrom Alogent
Everyone talks about a seamless user journey and personalized banking services, but how does that become today’s reality for credit unions rather than just a goal? Download this white paper to find out how.
Download ResourceFrom Alogent
When selecting a digital banking platform, the questions you ask are critical and should tell your story. Many RFPs focus on features, functionality, and price, and although these are important points, consider asking more focused questions that align with your long-term strategy, such as the ones suggested in this white paper.
Download ResourceFrom Melissa
Did you know the risk for member turnover drops from 50% to 25% when a member has two or more products with your credit union?² This whitepaper outlines the critical role that clean data plays in helping your credit union retain and grow membership.
Download ResourceFrom GLIA
When it comes to your credit union’s contact center, Intelligent Virtual Assistants (IVAs) are essential but incomplete solutions for managing volume. Discover how to integrate IVAs into a broader digital member service strategy for maximum efficiency.
Download ResourceFrom GLIA
These unmistakable signs indicate your credit union’s call center needs a modern overhaul. Stay ahead of the curve and elevate your member service experience today.
Download ResourceFrom Mortgage Capital Trading
Unlock the potential for your credit union members by optimizing your investor set. Learn how to maximize profitability, offer better rates, and enhance your market share.
Download ResourceFrom Elan Credit Card
Does the value outweigh the risk? Review three key considerations when evaluating whether to invest in growing an internal credit card program or explore an outsourced solution.
Download ResourceFrom Upstart
Explore how a credit union strategically adapted to economic changes, achieving higher returns, flexible loan volumes, and gaining over 1,500 creditworthy members in just one year through a transformative partnership.
Download ResourceFrom Mortgage Capital Trading
2024 is in full swing and experts are here to inform, predict and guide you through all of your most pressing 2024 housing market questions. This whitepaper will help you gain clarity and clear up future predictions in regard to the most important topics in the housing market right now.
Download ResourceFrom Open Lending
This white paper offers credit unions a strategic advantage with insights for planning and exploring new opportunities in the evolving automotive financing landscape. Leverage this information to contribute to the long-term success and sustainability of your credit union in 2024.
Download ResourceFrom Elan Credit Card
Learn where consumers are applying for credit cards, what type of spenders they are, what features are most persuasive, and what smaller financial institutions should focus on to continue expanding their market share.
Download ResourceFrom Upstart
When Vantage West CU decided to prioritize a seamless digital experience and data-driven lending decisions, they knew the right partner was critical. Download this case study and discover how they diversified their loan portfolio, acquired 1400 new members in 6 months, and built in flexibility to withstand the economic cycles.
Download ResourceFrom Elan Credit Card
Customer payment expectations are shifting. Explore the top five merchant payments trends we’re watching in 2023 and learn how a partnership may help meet the needs of your members.
Download ResourceFrom Elan Credit Card
Nearly 33% of cardholders increased their credit card spending over the last six months, showing how critical credit cards are in today's economic environment.
Download ResourceFrom Elan Credit Card
Young adults are the future of your credit union. From college to home-buying, learn why credit cards are key to winning the loyalty of Gen Z and millennials.
Download ResourceFrom Elan Credit Card
With the current economic environment and rise in interest rates, credit unions may find the credit card market increasingly complex to operate internally. Learn why shifting from insourcing to outsourcing your credit card program can benefit your credit union.
Download ResourceFrom Elan Credit Card
A credit union’s ability to deliver the right products and services that best meet members’ daily needs is the most important factor in creating a superior member experience.
Download ResourceFrom Alkami
Discover how your credit union can attract and retain millennials with this data-back study. Understand how millennials' financial behaviors, preferences, and perceptions differ from other generations, and learn how you can leverage these insights to drive engagement and growth.
Download ResourceFrom Open Lending
The auto loan industry is undergoing a period of significant change. Traditional methods of assessing creditworthiness are proving insufficient in the face of rising delinquencies. This report explores the challenges lenders face and strategies to overcome them.
Download ResourceFrom Alogent
Over 70% of financial institutions have fallen victim to fraud, and the cost for your credit union is only growing each year. This white paper explores what those true costs are and actionable strategies you can deploy to protect your organization.
Download ResourceFrom Mortgage Capital Trading
Download this white paper and uncover the value of agency approvals for mortgage lenders. Learn why seeking Fannie Mae, Freddie Mac, or Ginnie Mae approval is crucial, the key components for approval, common challenges, and steps for applying.
Download ResourceFrom Elan Credit Card
Consumers with general-use credit cards average 37% higher monthly spend than those with co-branded cards. Learn more preferences, habits, and trends in this new report from Elan Credit Card and PYMNTS Intelligence.
Download ResourceFrom Alogent
Enhance your credit union’s security with a comprehensive approach to check fraud mitigation. Discover how built-in capabilities safeguard both your organization and your members.
Download ResourceFrom Alogent
Learn how to empower small and medium business (SMB) account holders to address their specific needs, foster growth and attract new business.
Download ResourceFrom State National
By harnessing the power of data, credit unions can enhance their services, optimize operations, and better serve their members. Here are 9 FAQs and answers about using predictive data.
Download ResourceFrom State National
As economic experts scrutinize current data and trends, they predict that the path ahead is likely to have its share of obstacles. This white paper outlines strategies to monitor and navigate various risk factors impacting auto financing to better protect your credit union.
Download ResourceFrom Elan Credit Card
Social media scams, phishing, and telephone-oriented attack delivery are a few of the increasingly sophisticated attack methods by cybercriminals. Learn more about these evolving techniques and how to protect your members.
Download ResourceFrom Alogent
Download this white paper and learn how to achieve a consistent user experience, data control, and cost reductions in payments.
Download ResourceFrom Alogent
This info brief outlines important considerations and questions your team should take into account when evaluating a digital banking platform.
Download ResourceFrom Alogent
Download this white paper and learn how a software development kit (SDK) can help you meet your credit union’s digital banking goals by enabling custom alterations and augmenting an off-the-shelf product to meet specific goals without impacting the base product.
Download ResourceFrom Alogent
Download this white paper and learn how to achieve a consistent user experience, data control, and cost reductions in payments.
Download ResourceFrom Alogent
Credit unions have reached a fork in the road and find themselves pondering the same question -- does our digital banking solution still meet market needs, or is it time to consider an upgrade? Download this eBook to find out how your credit union can continue to meet member expectations.
Download ResourceFrom Alogent
Just as you’d recognize a loyal member when they walk into the branch, your digital banking platform should express the same familiarity as a friendly face. Download this eBook and learn how to bring a human touch to your digital member experiences in order to build member trust and loyalty.
Download ResourceFrom Alogent
Everyone talks about a seamless user journey and personalized banking services, but how does that become today’s reality for credit unions rather than just a goal? Download this white paper to find out how.
Download ResourceFrom Alogent
When selecting a digital banking platform, the questions you ask are critical and should tell your story. Many RFPs focus on features, functionality, and price, and although these are important points, consider asking more focused questions that align with your long-term strategy, such as the ones suggested in this white paper.
Download ResourceFrom Melissa
Did you know the risk for member turnover drops from 50% to 25% when a member has two or more products with your credit union?² This whitepaper outlines the critical role that clean data plays in helping your credit union retain and grow membership.
Download ResourceFrom GLIA
When it comes to your credit union’s contact center, Intelligent Virtual Assistants (IVAs) are essential but incomplete solutions for managing volume. Discover how to integrate IVAs into a broader digital member service strategy for maximum efficiency.
Download ResourceFrom GLIA
These unmistakable signs indicate your credit union’s call center needs a modern overhaul. Stay ahead of the curve and elevate your member service experience today.
Download ResourceFrom Mortgage Capital Trading
Unlock the potential for your credit union members by optimizing your investor set. Learn how to maximize profitability, offer better rates, and enhance your market share.
Download ResourceFrom Elan Credit Card
Does the value outweigh the risk? Review three key considerations when evaluating whether to invest in growing an internal credit card program or explore an outsourced solution.
Download ResourceFrom Upstart
Explore how a credit union strategically adapted to economic changes, achieving higher returns, flexible loan volumes, and gaining over 1,500 creditworthy members in just one year through a transformative partnership.
Download ResourceFrom Mortgage Capital Trading
2024 is in full swing and experts are here to inform, predict and guide you through all of your most pressing 2024 housing market questions. This whitepaper will help you gain clarity and clear up future predictions in regard to the most important topics in the housing market right now.
Download ResourceFrom Open Lending
This white paper offers credit unions a strategic advantage with insights for planning and exploring new opportunities in the evolving automotive financing landscape. Leverage this information to contribute to the long-term success and sustainability of your credit union in 2024.
Download ResourceFrom Elan Credit Card
Learn where consumers are applying for credit cards, what type of spenders they are, what features are most persuasive, and what smaller financial institutions should focus on to continue expanding their market share.
Download ResourceFrom Upstart
When Vantage West CU decided to prioritize a seamless digital experience and data-driven lending decisions, they knew the right partner was critical. Download this case study and discover how they diversified their loan portfolio, acquired 1400 new members in 6 months, and built in flexibility to withstand the economic cycles.
Download ResourceFrom Elan Credit Card
Customer payment expectations are shifting. Explore the top five merchant payments trends we’re watching in 2023 and learn how a partnership may help meet the needs of your members.
Download ResourceFrom Elan Credit Card
Nearly 33% of cardholders increased their credit card spending over the last six months, showing how critical credit cards are in today's economic environment.
Download ResourceFrom Elan Credit Card
Young adults are the future of your credit union. From college to home-buying, learn why credit cards are key to winning the loyalty of Gen Z and millennials.
Download ResourceFrom Elan Credit Card
With the current economic environment and rise in interest rates, credit unions may find the credit card market increasingly complex to operate internally. Learn why shifting from insourcing to outsourcing your credit card program can benefit your credit union.
Download ResourceFrom Elan Credit Card
A credit union’s ability to deliver the right products and services that best meet members’ daily needs is the most important factor in creating a superior member experience.
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