Credit unions Gen Y-related challenges extend beyond grabbing their attention. Once a credit union gains young members, it has to convince them to stick around. Even after theyve committed themselves, their impact on the credit union may not be 100% positive. Since many young adults lack expertise in personal finance,...
Credit unions know that in order to convince young adults to attend an educational event, an incentive must be involved. In CAP COM Federal Credit Unions case, comedy and prizes are what recently brought a large group of 15- to 25-year-olds through the door.
Just when your credit union starts getting the hang of Facebook, Twitter, Tumblr and Google+, someone writes a negative post on your page, and all hell breaks loose.
