News

FLINT, Mich. - Dort Federal Credit Union has taken a little "Hometown Pride" and turned it in to a successful brand awareness campaign. At a time when the town of Flint was under some scrutiny by the media regarding the municipality's political and financial challenges, the $285-million credit union decided...

HARRISBURG, Pa. - Pennsylvania State Employees Credit Union is revamping its marketing department. For 2004 the overall department approach will use the concept of Integrated Marketing Communications (IMC). IMC coordinates all communications into one unified message coming from the various units within the department to ensure repetition and consistency of...

PENSACOLA, Fla. - When it comes to retail delivery the call center can sometimes be overlooked, but not at Navy Federal Credit Union. The world's largest credit union has made its first inbound remote call center, which opened its doors this past November, an employee-focused environment literally designed to increase...

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Former Jet CU President/CEO John Loudermilk who is fighting a lawsuit by his former CU tooth and nail, fires back on the allegations on page 40.

Branch Dollars (Billions) December 2001