OLYMPIA, Wash. – A new advertising campaign for Washington State Employees Credit Union is making the most of its latest branch locations. The "Close to You" awareness campaign plays up WSECU's brand promise of "making members' lives easier." Launched using outdoor boards and transit displays, the campaign designed by communications consultant firm JayRay is now hitting the airwaves. In one radio spot an obviously panicky man cries out in fear, "It's getting closer!" He then cautiously asks, "Should I be scared?" "Naah, it's just another new Washington State Employees Credit Union branch," replies the announcer.

Continue Reading for Free

Register and gain access to:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.