OLYMPIA, Wash. – A new advertising campaign for Washington State Employees Credit Union is making the most of its latest branch locations. The “Close to You” awareness campaign plays up WSECU’s brand promise of “making members’ lives easier.” Launched using outdoor boards and transit displays, the campaign designed by communications consultant firm JayRay is now hitting the airwaves. In one radio spot an obviously panicky man cries out in fear, “It’s getting closer!” He then cautiously asks, “Should I be scared?” “Naah, it’s just another new Washington State Employees Credit Union branch,” replies the announcer.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.