News

BURBANK, Calif. - Vista Federal Credit Union has taken a cue from Broadway for its latest annual report. Since 1999, the $346 million credit union's creative annual report themes have run the gamut from a comic book to a children's storybook. This year, Vista FCU drew inspiration from the popular...

PHILADELPHIA- Philadelphia Federal Credit Union has launched a second salvo directed at banks here with its latest round of ads that play up the Better Than My Bank campaign launched last fall. Better Than My Bank marks the first aggressive advertising campaign in the $480 million credit union's 50-year history...

DENVER - To help credit unions compete with bigger budgeted banks, marketing/ advertising firm the Agency Off Record, Inc. has launched a new division dedicated exclusively to credit unions called Members and Profits. The division, with its own Web site www.membersandprofits.com offers a selection of results-oriented turnkey marketing strategies and...

DEARBORN, Mich. - DFCU Financial has opened the doors to the first high school student-run credit union branch in Livonia, Michigan. Operated by students from the school's Business Education Department under the guidance of DFCU Financial staff members the DFCU Franklin HS branch will be open during lunch hours one...

BELTSVILLE, Md. - Ahold USA Federal Credit Union is the latest credit union to play the name change game. Effective July 1, the credit union will be called Market USA Federal Credit Union. "We wanted a name that would better reflect the diversity of the membership," said Market USA FCU...

ATLANTA - Credit Union Direct Lending and Manheim, the largest and highest volume wholesale automobile auction company, are in the early stages of working together to develop a package for CUDL-credit union members to provide CUs a simplified source for remarketing vehicles. Jon Schrock, national accounts director for Manheim said...