News

Credit unions may already be masters of marketing, but they're always looking for new ways to build business. See the special report on pages 20-23 for the latest credit union marketing tactics.

Attendees of NASCUS' 39th Annual Conference had plenty to talk about with the GAO's report on secondary capital released recently and numerous other important state issues in the mix. Turn to page 38 for conference coverage.

PHOENIX - Desert Schools Federal Credit Union is taking its marketing message on the road. The over $2 billion credit union has launched its latest campaign-traveling billboards-by wrapping messages on a Scion, the newest line of cars from Toyota designed specifically for "trend-setting" youthful buyers. The move marks a first...

MADISON, Wis. - Heritage Credit Union has appointed Kat Metzger Marketing Coordinator. Metzger graduated from Minnesota State University Moorhead in 2002 with a Bachelor of Science degree in Mass Communications, emphasis in Public Relations. Before working in public relations for two years at an advertising agency, Metzger held a marketing...

JACKSON, Mich. - American 1 Federal Credit Union has made life a lot easier for one lucky member. Twenty-three year old Katie Walker, is the winner of the credit union's $1,000 Gas Giveaway promotion. As part of American 1's recent End of Summer used vehicle sale, Walker's name was entered...

LAKEWOOD, NJ. - The Credit Union's Virtual Assistant riddle contest continues. In an effort to draw attention to a marketing strategy it claims most credit unions ignore CUVA penned the following riddle: "All the Money in the World Can't Buy it Though High Returns Would Justify it" "There's No Risk...