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On-Hold Messages Becoming More Sophisticated; Credit Unions Have to Consider Technology and Marketing
By Eileen CourterTOLEDO, Ohio - Jerry Brown, who just completed a term as chairman of the On Hold Messaging Association, sees on-hold messages as part of marketing - but he believes 90% of the companies using on-hold messages aren't really tapping the full potential. His company, BusinessVoice, serves 6,000 clients. Approximately 1,000...
