Marketing

MIAMI -- A low-cost TV awareness campaign Web-linked and funded by a consortium of south Florida credit unions on the NBC affiliate, is going national next month in three major markets, its backers announced Friday.

CINCINNATI -- A fourth chapter of the Ohio Credit Union League has now adopted "Bob the Credit Union Guy-Difference Is You" campaign for media advertising starting in January.

OLYMPIA, Wash. -- Mindful of the Washington Mutual Savings Bank collapse and takeover by JPMorgan Chase, Washington State credit unions next month will launch a media broadside expecting to make real gains in membership and new loan business.

ATLANTA -- Georgia Credit Union Affiliates wasted no time Monday in reminding the public of its freshly-minted safety and soundness ad campaign following the failure of Georgia's fourth community bank.

LANSING, Mich. -- Michigan is at the top of the nation with a whopping 9.3% unemployment rates, but the state's credit unions appear to be faring well.

FEDERAL WAY, Wash. -- The Biz Kid$, becoming more grown up after two years of industry promotion on public TV, head into a third season in January with new enthusiasm generated for the financial literacy show.

HARRISBURG, Pa. -- All the talk lately about a national brand for credit unions should now focus on the Pennsylvania "iBelong" model, its state league backers claimed Wednesday pointing to newfound traction.

OLYMPIA, Wash. --A coalition of Washington State Credit Unions are rolling out what it is being called a major "we're-here-to-help" awareness campaign targeted at bringing in new business.