Marketing

McGraw-Hill FCU goes after banks by name.

McGraw-Hill FCU goes after banks by name.

The Bank Transfer Day hype now includes T-shirts from CUNA and radio ads from the New Jersey Credit Union League.

Congressional FCU uses Web tool to offer members quick calculations of savings for switching.

The National Credit Union Foundation has launched a resource for members who turn to so-called predatory and other non-traditional lenders for auto financing.

More credit unions say they have been finding ways to make Bank Transfer Day work for them.