Marketing

Summit Credit Union members have got oodles to be thrilled about.With an eye on reinforcing its value to its members and the communities served, the Madison, Wis.-based credit union has launched Oodles, a membership rewards program.

The industry push to promote improved savings behavior among consumers while also drawing new business was ratcheted up with a pilot initiative involving 20 credit unions and sponsored by Filene Research Institute and SaveUp, a fledgling San Francisco firm.

Fostering connections, whether among young professionals, college students, fellow staffers or members has been what drives Lisa Totaro, marketing associate at Sunmark Federal Credit Union.

For some credit unions, being able to get in a car and drive to a piece of commercial real estate that a member is trying to secure financing for is a pivotal part of the lending process. Scoping out the area where that strip mall or office building is located...

Cambridge, Mass., credit union says alumni association cardholders automatically enrolled in a rewards program.

Marketing campaign includes website, Facebook contest.