Marketing

I read in the issue Aug. 22 issue the letter, Call for Bank Entries, [page 14] that Gregg Stockdale from 1st Valley initiated. I am in total agreement and have been for years.

Thank you for your recent Editors Column about credit unions dropping the words credit union from their names [Aug. 29 issue, page 4].

A year after Kabbage Inc. launched a program that links social media and loyalty to woo small business customers, the company said it discovered some unexpected patterns.

In the eight years since Ive moved to the U.S. from Australia, Ive attended credit union conferences and meetings in just about every state and listened to hundreds of speakers.

In response to the Call for Bank Entries letter from Gregg Stockdale, and with all due respect to that unique call to action to re-label what we do, I believe that an attempt to redefine what credit unions do as anything other than banking is counterproductive.

Broker-dealer and registered investment adviser Cetera Financial Group has announced a new brand structure that will impact a firm that counts credit unions among its clients.