Marketing

Facebook video challenge, branch events, cash giveaways planned by $49 billion Navy Federal.

PrimeVest Financial Services plans name change to Cetera Financial Institutions.

An Internet trailblazer and former banking executive are the unusual pair behind the chartering and eventual launch of the newest federal credit union.

I hear it a lot. As an I.T. guy, its easy to see how tech-speak can turn even a highly educated executive into any other befuddled end-user. If someones not familiar with what you do, the terms used to describe your work might be useless or, even worse, cause more...

Big data may be the phrase of the moment in marketing but, for some credit unions, it is already plumping up the bottom line.

The use of the term financial will convey that membership is open to every individual and business in our communities and not simply select groups.