Lending

Detroit-area credit union sold out on a 4.99% mortgage offer in September as it redirected $25 million from indirect car loans.

With mortgage assumptions becoming more frequent, CUs can decide whether they become a manageable process or source of disruption.

During the government shutdown, credit unions proved that they serve not for recognition or profit, but because it’s right.

Recognize borrowing intent data as a strategic asset instead of feeding the lead generation industry.

But an AmCU economist says other types of loans are being constrained by skittish households and a slowly deteriorating economy.

CUs’ growing presence in the new vehicle loan space suggests they’re catering to consumer demand in areas typically outside of their stronghold.