Growth Strategies

The four locations will expand STCU's field of membership as well as provide better services to rural areas.

CU executives who are opening new branches this year believe it's an acceptable business risk and will pay off over the long term.

The proposed agreement is expected to be finalized by the second quarter of 2021.

That number is down from the 34 consolidations in the first quarter and 32 mergers from last year's second quarter.

The CEO tells CU Times the credit union has shifted from emergency mode to a focus on growth since the pandemic began.

Experts say the newly adopted rule is key to building scale for marketplace viability.