WEST PALM BEACH, Fla. - Call it the year of fresh brand identities for credit unions. Across the country many credit unions have kicked off 2003 sporting new names and revamped logos in the never ending quest for membership. According to experts, a new name can not only affect how...

ST. PAUL, Minn. - At Affinity Plus Federal Credit Union, talk is cheap. For the past five years the $780 million credit union has been developing an environment based on passion and accountability with a focus on building relationships and leaders. "It sounds easy but it is harder to do...

WEST PALM BEACH, Fla. - When it comes to reaching younger members with education, fun is the best foundation. For the past two years Orlando, Fla.-based FAIRWINDS Credit Union has hosted the annual Who Wants To Be a Millionaire interactive game seminar and entire families want in on the fun....

WEST PALM BEACH, Fla. -Fraud is unfortunately just one charming conversation away says Frank W. Abagnale, the man whose brazen scams are the basis for Steven Spielberg's hit movie Catch Me If You Can. Ironically the same philosophy helped Abagnale successfully cash $2.5 million in fraudulent checks in a dizzying...

WEST PALM BEACH, Fla. - Identity theft may be hitting a little too close to the workplace. According to the San Diego-based Identity Theft Resource Center, security breaches at work are a common way for identity thieves to gather information. That places human resource departments, where most employee information including...

AUSTIN, Texas -IBM Texas Employees Credit Union is setting off in a new brand direction and hoping it appeals to both current and potential members. Taking target marketing to a new level the $252 million credit union has developed a new brand and marketing campaign based on a LifeCycle necessities...

ORLANDO, Fla. - Central Florida Educators Federal Credit Union has turned one Native American legend into a marketing bonanza. "We knew we wanted to develop a multi-purpose unsecured loan promotion and somehow during the brainstorming session the legend of the Native American dream catcher came to mind," said CFEFCU Senior...

MAPLE GROVE, Minn. - Residents here are invited to pull out their finest attire, shine their shoes and put on their top hats by Firstel Federal Credit Union to celebrate not only a new community charter but the launch of a new name-TopLine Federal Credit Union. "Our goal is to...