Experian data shows CU auto loan market share went from 18.63% in Q2 2020 to 18.32% in Q2 2021 to 25.81% in Q2 2022.

CUs experience their highest total market share in five years, mostly at the expense of captive lenders.

Credit unions achieve some automotive finance market share gains and have opportunities for more growth.

The overwhelming majority of vehicle transactions still fall into the used category – a sweet spot for credit unions.

The key to growth lies in digging into the data and trends, and leveraging them to expand market share and encourage growth.

With sales rebounding and fewer incentives being offered, now is the time for CUs to recapture market share.

The decline doesn't necessarily mean CUs are in for a gloomy 2019 - the current trends present a prime opportunity.

While CU auto loan growth continues, total automotive loan balances reach another record high in Q4 2018, Experian finds.