As hard as it might be for today's full-time management level marketing professionals currently working for credit unions to believe, at one point there was no such thing as credit union marketing. In fact, to many of those then involved with CUs, including most CEOs, marketing was a dirty word....
The column above is the 714th consecutive weekly publisher's column appearing in the pages of each issue of Credit Union Times. The first was written when volume one, number one, made its debut way back on March 26, 1990. That means that in a few days, Credit Union Times will...
It is rare for national credit union trade groups to go to Congress to propose separate credit union legislation. And for good reason. Tacking on a couple of credit union friendly proposals to even remotely related bills wending their way through the law-making process is much easier and a whole...
I was never very good at math. Maybe that's why the various credit union membership numbers being bandied about lately don't make sense to me. Depending on whose figures you believe, the total number of members in the 9,000 plus U.S. credit unions still around is somewhere between 84 and...
Based on the thunderous applause at the conclusion of the much-anticipated "debate" between the CEO of the second largest credit union in the country, Jim Blaine, and the chairman of the ABA, Ken Fergeson, at the just-concluded CUNA GAC in Washington, I must have been the only person among the...
Records are made to be broken. The previous record for the total number of pages in a single weekly issue of Credit Union Times didn't even hold up for a full year. It was set with a 128 page issue last July in conjunction with NAFCU's Annual Conference and Exhibition....
A CUNA GAC general session is the latest example of a representative from the banking industry being given a top spot on a credit union program to advance the banking industry's ongoing efforts to eliminate all but the tiniest credit unions. Meanwhile, credit unions have yet to be extended the...
Credit unions love to talk about their "white hat" image. Although that white hat occasionally gets a smudge on it, credit unions would rather not talk about that. Maybe they should. If for no other reason than to be tuned in to avoiding future smudges. A credit union board of...
Time for some follow-up comments on several recent columns that either generated varied reader reaction, or where some later related developments proved interesting, or both. One example: Since my column pooh poohing Columbia Credit Union's on-going attempt to become a bank, that situation has evolved into a major Credit Union...
By now all interested parties have had ample opportunity to express their views on the 183-page report on the financial condition of the U.S. credit union industry which was issued late last year by the U.S. General Accounting Office. As expected, among the first to weigh in with a detailed...
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Resources
Alkami
From Alkami
This comprehensive market study dives deep into the contrasting views between financial institutions and account holders, offering critical insights that can drive your credit union's strategic decisions.
Download Resource
nCino
From nCino
Community banks and credit unions face growing pressure to meet evolving member expectations. This guide explores the five most pressing challenges--and how to address them with practical, scalable solutions.
Download Resource
Elan Credit Card
From Elan Credit Card
Did you know that nearly three-quarters of all banking interactions now happen through digital channels? A well-designed mobile banking app is no longer optional -- it’s essential.
Download Resource
Alkami
From Alkami
What’s going on in digital banking? This sixth edition report explores KPIs and metrics to gauge your credit union’s progress, effectiveness, and efficiency in digital banking services.
Download Resource
Alogent
From Alogent
Discover a better way to manage deposits from all channels--faster, more cost-effective, and fraud-resilient. This quick-read infographic shows how credit unions can streamline operations, reduce software maintenance, and protect against check fraud using modern automation and a single platform.
Download Resource
Alogent
From Alogent
Check fraud is skyrocketing--and it’s hitting credit unions hard. This infographic outlines actionable strategies to detect and stop fraud at the moment of deposit, across all channels.
Download Resource
Melissa
From Melissa
Is fraud threatening your credit union? Discover actionable tips to safeguard systems, data, and trust. Learn fraud prevention strategies now.
Download Resource
Melissa
From Melissa
As credit union membership increases across the nation fraud is happening more often with increasing costs. To strengthen your CU’s defenses discover five critical capabilities you should understand to ensure your fraud solution closes security gaps.
Download Resource
Blend
From Blend
With more digital challengers on the rise, credit unions face increased pressure to attract and retain loyal customers. To stay competitive, it’s vital to streamline account opening processes and enhance digital banking experiences. This guide explores three key strategies to drive deposit growth and customer retention.
Download Resource
Velera
From Velera
Fraud is evolving, and so should your strategy. This guide explores how a multi-layered fraud mitigation approach can help credit unions proactively prevent payments fraud, safeguard members, and strengthen trust--all while streamlining fraud detection.
Download Resource
Alogent
From Alogent
This eBook offers some best practices for efficient exception tracking along with basic definitions.
Download Resource
Alogent
From Alogent
Credit unions thrive on member relationships, but outdated systems and processes often get in the way. This white paper explores the benefits of a person-centric approach and how it can help your organization thrive.
Download Resource
Alogent
From Alogent
Streamline receivables, reduce manual tasks, and improve cash flow with advanced lockbox solutions tailored for your credit union’s needs - inclusive of paper and electronic workflows.
Download Resource
Elan Credit Card
From Elan Credit Card
Social media scams, phishing, and telephone-oriented attack delivery are a few of the increasingly sophisticated attack methods by cybercriminals. Learn more about these evolving techniques and how to protect your members.
Download Resource
Elan Credit Card
From Elan Credit Card
Unlock insights into the spending habits and motivations of new cardholders! Explore why so many chose general-purpose credit cards and what this trend means for industry leaders.
Download Resource
Elan Credit Card
From Elan Credit Card
Struggling to keep your credit card program profitable? Discover why many leaders are turning to the agent issuing model.
Download Resource
Elan Credit Card
From Elan Credit Card
Does the value outweigh the risk? Review three key considerations when evaluating whether to invest in growing an internal credit card program or explore an outsourced solution.
Download Resource
Elan Credit Card
From Elan Credit Card
As quickly as technology advances, so do the expectations of your members. Learn what digital capabilities and solutions are trending, how much credit unions are investing, and what’s next in payments innovation.
Download Resource
Elan Credit Card
From Elan Credit Card
Consumers with general-use credit cards average 37% higher monthly spend than those with co-branded cards. Learn more preferences, habits, and trends in this new report from Elan Credit Card and PYMNTS Intelligence.
Download Resource
Elan Credit Card
From Elan Credit Card
Struggling to find the balance between an appealing credit card rewards program and the cost of managing it? These consumer trends and industry perspectives will help guide your credit union to building a viable program in 2025.
Download Resource
Alogent
From Alogent
Managing growing volumes of digital and physical information is becoming more of a challenge for credit unions. Discover a solution that simplifies workflows, ensures compliance, and enhances service delivery. Learn how to increase efficiency, secure data, and improve member experiences.
Download Resource
Velera
From Velera
Members make payment decisions based on more than just convenience--psychological factors play a crucial role. Learn how to align your credit union’s strategies with member mindsets to enhance engagement, encourage loyalty, and drive sustainable growth. Discover key insights from new research that can help you connect with members in more meaningful ways.
Download Resource
Alkami
From Alkami
The future of banking demands more than innovation--it requires actionable strategies. This 2025 playbook outlines 3 key strategies your credit union must adopt to thrive.
Download Resource
Alkami
From Alkami
Packed with data, insights and actionable strategies, this report outlines how your credit union can accelerate digital transformation initiatives in business banking to maintain market share in the increasingly competitive sector.
Download ResourceAlkami
From Alkami
This comprehensive market study dives deep into the contrasting views between financial institutions and account holders, offering critical insights that can drive your credit union's strategic decisions.
Download ResourcenCino
From nCino
Community banks and credit unions face growing pressure to meet evolving member expectations. This guide explores the five most pressing challenges--and how to address them with practical, scalable solutions.
Download ResourceElan Credit Card
From Elan Credit Card
Did you know that nearly three-quarters of all banking interactions now happen through digital channels? A well-designed mobile banking app is no longer optional -- it’s essential.
Download ResourceAlkami
From Alkami
What’s going on in digital banking? This sixth edition report explores KPIs and metrics to gauge your credit union’s progress, effectiveness, and efficiency in digital banking services.
Download ResourceAlogent
From Alogent
Discover a better way to manage deposits from all channels--faster, more cost-effective, and fraud-resilient. This quick-read infographic shows how credit unions can streamline operations, reduce software maintenance, and protect against check fraud using modern automation and a single platform.
Download ResourceAlogent
From Alogent
Check fraud is skyrocketing--and it’s hitting credit unions hard. This infographic outlines actionable strategies to detect and stop fraud at the moment of deposit, across all channels.
Download ResourceMelissa
From Melissa
Is fraud threatening your credit union? Discover actionable tips to safeguard systems, data, and trust. Learn fraud prevention strategies now.
Download ResourceMelissa
From Melissa
As credit union membership increases across the nation fraud is happening more often with increasing costs. To strengthen your CU’s defenses discover five critical capabilities you should understand to ensure your fraud solution closes security gaps.
Download ResourceBlend
From Blend
With more digital challengers on the rise, credit unions face increased pressure to attract and retain loyal customers. To stay competitive, it’s vital to streamline account opening processes and enhance digital banking experiences. This guide explores three key strategies to drive deposit growth and customer retention.
Download ResourceVelera
From Velera
Fraud is evolving, and so should your strategy. This guide explores how a multi-layered fraud mitigation approach can help credit unions proactively prevent payments fraud, safeguard members, and strengthen trust--all while streamlining fraud detection.
Download ResourceAlogent
From Alogent
This eBook offers some best practices for efficient exception tracking along with basic definitions.
Download ResourceAlogent
From Alogent
Credit unions thrive on member relationships, but outdated systems and processes often get in the way. This white paper explores the benefits of a person-centric approach and how it can help your organization thrive.
Download ResourceAlogent
From Alogent
Streamline receivables, reduce manual tasks, and improve cash flow with advanced lockbox solutions tailored for your credit union’s needs - inclusive of paper and electronic workflows.
Download ResourceElan Credit Card
From Elan Credit Card
Social media scams, phishing, and telephone-oriented attack delivery are a few of the increasingly sophisticated attack methods by cybercriminals. Learn more about these evolving techniques and how to protect your members.
Download ResourceElan Credit Card
From Elan Credit Card
Unlock insights into the spending habits and motivations of new cardholders! Explore why so many chose general-purpose credit cards and what this trend means for industry leaders.
Download ResourceElan Credit Card
From Elan Credit Card
Struggling to keep your credit card program profitable? Discover why many leaders are turning to the agent issuing model.
Download ResourceElan Credit Card
From Elan Credit Card
Does the value outweigh the risk? Review three key considerations when evaluating whether to invest in growing an internal credit card program or explore an outsourced solution.
Download ResourceElan Credit Card
From Elan Credit Card
As quickly as technology advances, so do the expectations of your members. Learn what digital capabilities and solutions are trending, how much credit unions are investing, and what’s next in payments innovation.
Download ResourceElan Credit Card
From Elan Credit Card
Consumers with general-use credit cards average 37% higher monthly spend than those with co-branded cards. Learn more preferences, habits, and trends in this new report from Elan Credit Card and PYMNTS Intelligence.
Download ResourceElan Credit Card
From Elan Credit Card
Struggling to find the balance between an appealing credit card rewards program and the cost of managing it? These consumer trends and industry perspectives will help guide your credit union to building a viable program in 2025.
Download ResourceAlogent
From Alogent
Managing growing volumes of digital and physical information is becoming more of a challenge for credit unions. Discover a solution that simplifies workflows, ensures compliance, and enhances service delivery. Learn how to increase efficiency, secure data, and improve member experiences.
Download ResourceVelera
From Velera
Members make payment decisions based on more than just convenience--psychological factors play a crucial role. Learn how to align your credit union’s strategies with member mindsets to enhance engagement, encourage loyalty, and drive sustainable growth. Discover key insights from new research that can help you connect with members in more meaningful ways.
Download ResourceAlkami
From Alkami
The future of banking demands more than innovation--it requires actionable strategies. This 2025 playbook outlines 3 key strategies your credit union must adopt to thrive.
Download ResourceAlkami
From Alkami
Packed with data, insights and actionable strategies, this report outlines how your credit union can accelerate digital transformation initiatives in business banking to maintain market share in the increasingly competitive sector.
Download ResourceAlkami
From Alkami
This comprehensive market study dives deep into the contrasting views between financial institutions and account holders, offering critical insights that can drive your credit union's strategic decisions.
Download Resource