MSUFCU President/CEO April Clobes speaks at an opening celebration for the John Smoltz Strikeout Baseball Stadium in Lansing, Mich., last week. (Credit/MSUFCU)

Warmer weather in recent weeks has also brought the news of new partnerships between credit unions and local sports organizations gearing up for their 2025 activities. Here are three credit unions whose brands will soon be on full display before crowds of football and baseball lovers in New Mexico, Ohio and Michigan.

1. Nusenda Credit Union & NM State Athletics

New Mexico State University Athletics announced June 2 that the $4.7 billion, Albuquerque, N.M.-based Nusenda Credit Union would become the first corporate sponsor to have its logo placed on the football field at Aggie Memorial Stadium in Las Cruces, N.M.

The logo placement is part of a five-year agreement the credit union made with NM State Athletics. It will appear on the field throughout the 2025 season, starting on Aug. 30 during the Aggies’ home opener against the Bryant University Bulldogs, NM State Athletics said.

Recommended For You

“Nusenda has been a proud supporter of NMSU for years, and we’re so excited to grow that partnership,” Nusenda President/CEO Michelle Dearholt said. “This collaboration reflects our deep commitment to NMSU’s continued success and to creating a strong future for the university and community we proudly serve.”

“We’re incredibly grateful to Nusenda and to our multimedia rights partner, Van Wagner, for helping bring this important partnership to life,” NM State Acting Director of Athletics Amber Burdge added. “This five-year agreement comes at a pivotal time as we continue to build momentum around student-athlete support, facility enhancement and community engagement. Having Nusenda’s presence on the field at Aggie Memorial Stadium reflects not only their commitment to NM State, but also the shared values that drive our vision forward.”

2. 7 17 Credit Union & the Akron RubberDucks

The $1.8 billion, Warren, Ohio-based 7 17 Credit Union became the official credit union of the Akron RubberDucks, a minor league baseball team and the Double-A affiliate of the Cleveland Guardians.

According to 7 17 CU’s announcement June 5, the collaboration will officially kick off with the “Let Three-Dom Ring” Independence Day celebration July 3 at the Canal Park stadium in Akron, for which the credit union will serve as presenting sponsor. Other elements of the partnership will include the presence of a 7 17 CU prize trailer outside the stadium’s gates throughout the season at select Saturday home games, where fans will have the chance to win gift cards to popular Akron-area restaurants and other prizes.

“It’s an honor to partner with such a staple of the Akron community,” 7 17 CU President/CEO John Demmler stated. “We’re thrilled to support the RubberDucks’ mission of affordable family fun and to demonstrate our commitment to being an active, positive force in the communities we serve.”

3. MSUFCU & the John Smoltz Strikeout Baseball Stadium

The $8.2 billion, East Lansing, Mich.-based MSUFCU was announced as field sponsor of the new John Smoltz Strikeout Baseball Stadium, a conceptual baseball facility that allows players to pitch, hit and field in a miniature stadium environment, during the facility’s opening celebration last week. Intended to help children develop healthy baseball habits that enable their love of baseball, the new facility is located in Ferris Park in downtown Lansing, Mich.

According to MSUFCU, the layout of the Strikeout Baseball space is tailored to promote inclusivity and accommodate all groups of players, regardless of their backgrounds, abilities or the size of the group.

“A facility like this can have a tremendous impact on the community by providing a welcoming and inclusive space for people of all ages and skill levels, whether you are part of the Lansing community or visiting,” MSUFCU Vice President of Community Impact Arianna Ridderbusch said. “When this opportunity came to us, MSUFCU immediately saw it as a chance to support a space that would bring people together and help the next generation dream big.”

She added, “Baseball is a wonderful avenue for youth to come together, build skills and learn key lessons in teamwork, leadership and resilience. By being part of this project, MSUFCU is supporting an environment where young people can grow, learn and connect. It was an easy decision for us to get behind because it directly supports our mission of making a positive and lasting impact on our community.”

NOT FOR REPRINT

© Touchpoint Markets, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more inforrmation visit Asset & Logo Licensing.

Natasha Chilingerian

Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.