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Is your credit union still pre-planning marketing campaigns based on the calendar? This method may have served you well in the past, but members have different ideas today about how their credit union should engage with them. As it turns out, in credit union marketing – just as in life – timing is everything.
To meet members exactly where they are, credit unions must transition to an “always-on” marketing approach. Making the shift isn’t an overnight transition, though, and often happens in six key steps. But first, let’s look at why always-on has gained traction in other industry sectors, making the case for credit unions to take a page from their successful playbooks.
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