laptop with "loan approved" on screen Credit/AdobeStock

Two of the top ways credit unions can improve consumers' experience is to improve the omnichannel experience and provide real-time messaging to help manage day-to-day finances, according to research from BAI, a nonprofit serving the financial services industry. A true omnichannel experience means that the member has a consistent experience whether they are interacting with their credit union in person, on the phone or through a digital channel. Since digital channels are some of the most common methods for applying for loans, it is vital that credit unions implement a loan platform that provides the tools needed to meet member expectations and empower employees to do their jobs at the highest level.

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