Alliant’s headquarters in Chicago. (Credit/Alliant CU)

The Chicago-based Alliant Credit Union ($19 billion in assets) has been around for nearly 90 years. As officials with the credit union put it, the credit union has grown substantially in that time – but the bulk of that substantial growth has been truly realized in the past 10 years. In the past decade, the all-digital credit union has grown more than 200%, and in the past two years executives have seen close to 40% growth in assets and membership, which now stands somewhere just above 825,000 members. The growth has been so fast that the most recent official numbers filed with the NCUA in June had membership at 809,880. The numbers have been moving upwards so quickly, it’s like watching the old National Debt Clock in New York, but for counting much more positive things.

CU Times had a chance to speak with Alliant Chief Digital and Marketing Officer Sumeet Grover about the credit union’s lessons of growth and stability and what areas it is focused on to continue this kind of trajectory. From Grover’s perspective, Alliant approaches its growth goals in the form of a three-tiered strategy.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?


NOT FOR REPRINT

© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Michael Ogden

Editor-in-Chief for CU Times. To connect, email at [email protected].

More from this author

Dig Deeper

 

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.