Alliant Shares Growth Lessons

Alliant’s headquarters in Chicago. (Credit/Alliant CU)

The Chicago-based Alliant Credit Union ($19 billion in assets) has been around for nearly 90 years. As officials with the credit union put it, the credit union has grown substantially in that time – but the bulk of that substantial growth has been truly realized in the past 10 years. In the past decade, the all-digital credit union has grown more than 200%, and in the past two years executives have seen close to 40% growth in assets and membership, which now stands somewhere just above 825,000 members. The growth has been so fast that the most recent official numbers filed with the NCUA in June had membership at 809,880. The numbers have been moving upwards so quickly, it’s like watching the old National Debt Clock in New York, but for counting much more positive things.

CU Times had a chance to speak with Alliant Chief Digital and Marketing Officer Sumeet Grover about the credit union’s lessons of growth and stability and what areas it is focused on to continue this kind of trajectory. From Grover’s perspective, Alliant approaches its growth goals in the form of a three-tiered strategy.