Can rebranding help credit unions appeal to and attract young members?

It's a critical question because recent research indicated most millennials and Gen Zers are just not that into credit unions. Executives are betting that a brand change, coupled with competitive digital products and services, can help capture the attention of the younger crowd in their markets, convert some into membership and retain the members they serve.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.