Source: Shutterstock

The arms race for credit unions to improve the end-user experience has expanded year after year. This revolution in consumer expectations has created new incentives and challenges for financial institutions and fintechs alike. It has almost become a given that any new financial tool or service must have a sleek, modern user interface. With large banks and fintechs offering these slick and intuitive user experiences, it should be no wonder that credit unions are also deeply concerned with improving member experiences.

According to Business Insider, 61% of banks in the U.S. regarded improving customer experience as a top priority in 2022. Meanwhile, Insider Intelligence reported that improving the member experience was a top priority for 81% of credit unions. The demand for member-experience-improving solutions is undeniably high, but are credit unions using the wrong strategy to improve their members’ user experiences?

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.