Elevations Credit Union’s branch in Midtown Fort Collins, Colo., features varied seating options and a beverage nook, fostering multiple engagement opportunities. The branch’s focus is on customer service, valuing the time members are spending for their visits. (Photo: LaCasse Photography)

Credit unions have been facing a tug-of-war for years: Striking the delicate balance between their brick-and-mortar presence alongside increasing digital banking trends. Some credit unions are pausing renovations and new construction entirely while evaluating the fit of the physical branch. Many are asking, as technology constantly improves and online banking has become essential to fast-paced lifestyles, how do we maintain the relevancy of in-person banking?

The answer is simple: By focusing on the physical branch as an opportunity to deepen member relationships.


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