Elevations Credit Union's branch in Midtown Fort Collins, Colo., features varied seating options and a beverage nook, fostering multiple engagement opportunities. The branch's focus is on customer service, valuing the time members are spending for their visits. (Photo: LaCasse Photography)

Credit unions have been facing a tug-of-war for years: Striking the delicate balance between their brick-and-mortar presence alongside increasing digital banking trends. Some credit unions are pausing renovations and new construction entirely while evaluating the fit of the physical branch. Many are asking, as technology constantly improves and online banking has become essential to fast-paced lifestyles, how do we maintain the relevancy of in-person banking?

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.