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The “CU Branch Strategies” issue is one of my favorite CU Times print issues to work on, because a lot of it is about the design of beautiful spaces. Call it a happy place in my brain – I love thinking about, looking at photos and videos of, taking pictures of, staying at and planning my own designs for living spaces, and the more colorful and visually pleasing, the better. Give me an hour to wander around an Ikea, and I’ll come out in a better mood.

There’s no reason why credit union branches can’t be showroom-worthy, and in recent years, some have been putting an effort into their retail spaces that would make the cast of the hottest new HGTV show proud. One of them is On Tap Credit Union ($371 million, Golden, Colo.), which was founded to serve Coors Brewery employees and meticulously designed its two branches to resemble tap rooms (learn more about On Tap’s locations and branding in the feature story on page 6).

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Natasha Chilingerian

Natasha Chilingerian has worked in the credit union space for over a decade. She joined CU Times as managing editor in 2015 and was promoted to executive editor in 2019. Before that, she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union) in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer and editor for more than 17 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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