A 2022 global Salesforce survey found that 35% of patrons switched banking providers in search of an easier-to-use platform and onboarding procedures. This increasing desire for convenience coincides with the rise in digital banking services; unsurprisingly, millennials and Gen Z consumers are the impetus for the transition, as they have grown accustomed to the personalization offered by other industries. With increased pressure from digital-first customers, credit unions must provide a more personalized and intuitive experience for continued growth.