Businessmen holding a smartphone with icons of BNPL with online shopping icons technology Source: Adobe Stock

The competition for providing buy now, pay later (BNPL) services is growing. From fintech to retailers to large tech companies, every player along the purchase-to-payment shopping journey is looking to become the go-to payment option by providing the most preferred payment solutions. In other words, BNPL's popularity is being leveraged as a customer acquisition tool to not-so-slowly attract cardholders away from their trusted financial institution.

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