All financial institutions, particularly credit unions, provide valuable services. Checking, or if you will, share draft accounts, have a value, yet they're ubiquitous, so consumers no longer recognize their worth.
Credit unions have done this to themselves by traditionally offering free checking. We don't recognize the value in transaction accounts, so how (or why) would our members? We must find a way for members to see the value once again. And credit unions must find a new way to create revenues from that value.
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