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Fulfilling a need to strengthen its partner credit unions’ marketing strategies, the CUSO Reseda Group, which is wholly-owned by the $6.8 billion Michigan State University Federal Credit Union in Lansing, Mich., added marketing, communications and advertising agency M3 Group as a wholly-owned subsidiary, the CUSO announced Thursday.

M3 Group, also based in Lansing, joined a list of three other companies that are majority or wholly-owned by the CUSO: Personal finance app creator Spave, financial education solutions company Ever Green 3C and printing services company Foresight Group.

Natasha Chilingerian

Natasha Chilingerian has worked in the credit union space for over a decade. She joined CU Times as managing editor in 2015 and was promoted to executive editor in 2019. Before that, she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union) in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer and editor for more than 17 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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