How Streaming Media Advertising & Consumer Privacy Changes are Affecting Credit Unions
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Many credit union marketers and product managers struggle to find the right mix of marketing channels for increasing account growth. While email, direct mail and social media produce modest results, the channel least used by credit unions is also one of the hottest and most promising: connected TV (CTV). For your credit union to thrive in a highly competitive environment, you must first acquire and understand the research behind market conditions and the rise of new trends and patterns. The payoff will be enormous for credit unions who are intentional about getting the right message to the right members at the right time.
Join this webcast to discover how the emergence of streaming media advertising and recent changes to consumer privacy practices are affecting credit union marketing in 2022. You will learn how:
- CTV ads allow credit unions to reach a larger in-market audience more precisely for their services.
- First-party data, authenticated targeting and contextual targeting are now key success factors for credit union marketers.
- Consumer insight is necessary to close the gap between the results credit unions want and the results they get.
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Robert Ropars | Senior Account Executive, Digital| Vericast
Robert has over 30 years of experience with consumer-focused strategies and solutions for B2C & B2B brands. He’s spent the last 20 years working with financial institutions across the U.S. of all sizes. For the last three years, he’s focused on online digital advertising solutions in sales enablement/subject matter expert role.
Tiffany Huddleston Nwahiri | Executive Director of Demand Generation | Vericast
Tiffany has over 14 years of B2B marketing experience with a focus on financial services, SaaS, and professional services. With the fragmented world of marketing, Tiffany has crafted a signature framework, using a data driven approach to boost demand, generate leads, and convert sales.