New fintech partnership announced Source: Shutterstock

Fintech and member experience – they may look simply like buzzwords, but they are also two top-of-mind strategic considerations for credit union executives today. With consumers now accepting nothing less than seamless, frictionless, personalized digital experiences every time they pick up their phone or tablet, credit unions are under pressure to leverage fintech to keep pace.

A key part of this effort involves forming partnerships with fintech companies, and to gain some insights from the other side of those partnerships that continue to grow across the industry, CU Times spoke with Lightico CEO Zviki Ben-Ishay, whose company is currently expanding its presence in the credit union space. Lightico, which is based in Tel Aviv, Israel and has a second headquarters in New York City, provides a customer experience platform that enables businesses to collect customer e-signatures, documents, payments and ID authentication in real-time and straight from the customer’s smartphone.

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Natasha Chilingerian

Natasha Chilingerian has worked in the credit union space for over a decade. She joined CU Times as managing editor in 2015 and was promoted to executive editor in 2019. Before that, she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union) in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer and editor for more than 17 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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