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Q&A

When Member-First Means Digital First: Part Two

Harry Zhu of Alliant CU talks profits, leadership and the changing role of the credit union CFO.

money blowing in the wind Source: Shutterstock.

In part two of this two-part Q&A, based on an interview conducted in December 2021, Harry Zhu discusses Alliant Credit Union’s profit-building strategy, his leadership philosophy and how the role of the credit union CFO has changed in recent years. Zhu, who served as CFO for the Chicago-based Alliant ($14.6 billion, 620,000 members) for seven years, is now the credit union’s chief retail lending officer.

Read part one here. Responses have been lightly edited for length and clarity.

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Natasha Chilingerian

Natasha Chilingerian

Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.

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