Gears with "old way" and "new way" text Source: Shutterstock

The term “Kodak Moment” means a situation or event that would be perfect for memorializing with a photograph. This was common vernacular for over 50 years and was eventually trademarked by the Kodak company.

Today, the phrase can represent the downfall of Kodak due to complacency and myopia. Specifically, it speaks to how a behemoth of a company worth over $31 billion and holding over two-thirds of the global market share was brought down by marketplace disruption and filed for bankruptcy protection in 2012.

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