3 Principles Credit Unions Should Adopt to Attract More Millennial Members

CU membership is aging, signaling challenging times ahead for CUs if they don't begin attracting younger new members.

By Joel Schwartz | September 15, 2021 at 09:00 AM

The average age of a credit union member today is 47 – a whopping 10 years older than the average American: A 37-year old millennial. Millennials and Generation Z already hold a combined spending power of nearly $3 trillion and have the financial sway to make or break industries and institutions – including credit unions.

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Alternative Data Is No Longer 'Alternative' for Credit Unions

By Tammy VanWambeke | July 26, 2024

Using it can help credit unions extend opportunities for financial health, spurring positive economic change.

Alternative Data Is No Longer 'Alternative' for Credit Unions

Boomers Are Not Enough: How to Attract Younger Consumers

By Peter Noteboom and Atanas Stoyanov | July 24, 2024

McKinsey & Company shares five actions that can help credit unions.

Boomers Are Not Enough: How to Attract Younger Consumers

What Do Inventory Surges and a Growth in Prime Financing Mean for CUs?

By Melinda Zabritski | July 22, 2024

Experian provides insights into the new and used auto lending market based on data from Q1 2024.

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