Search
 
Best Practices

Vehicle Branches Help CUs Grow, Maintain Membership

Stepping Stones FCU and Signal Financial CU discuss the benefits of taking their services out on the road.

By Natasha Chilingerian and Michael Ogden | September 09, 2021 at 12:54 PM
Stepping Stones Community FCU's Branch on Wheels. Stepping Stones Community FCU’s Branch on Wheels. Photo credit: WITN 22

Credit union branches aren’t going away, but they are changing – and some of them even travel around town.

Two Northeastern credit unions recently converted vehicles into mobile branches that staff members can take to Select Employer Group workplaces, community events and other locations to recruit new members and serve existing members who can’t make it to a traditional branch. Stepping Stones Community Federal Credit Union ($4.2 million in assets, Wilmington, Del.) deployed a branch-in-a-van that led to a significant increase in membership and allowed the credit union to easily serve members during the pandemic. For the $451 million, Kensington, Md.-based Signal Financial Credit Union, a mobile branch provides a new way for employees to interact and build business with existing members.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

NOT FOR REPRINT

© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Dig Deeper

 

Recommended Stories

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.