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customer satisfaction and digital ability by bank chart Source: Lightico

Nearly all credit unions today have some member-facing digital abilities, whether it’s an online portal for managing day-to-day tasks or an app. Yet far too many members still find that transactions may start online but must be completed in branch or on another channel such as email or fax. Digital completion is the next stage in digitizing that credit unions need to take to ensure members enjoy a fully digital journey from beginning to end.

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