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Heading into March 2020, many credit unions had already begun prioritizing the adoption of digital and self-service banking tools, and COVID-19 only accelerated their efforts. Now, 16 months after the initial pandemic lockdowns forced digital banking access into the critical-to-have category, credit unions are using the momentum of digital as a widely-accepted imperative to introduce new and easier ways for members to interact with them remotely.

Adapting and Picking Up Speed

Credit unions that made significant investments in digital pre-pandemic were happy they did once the world began to shut down – and were positioned to take their digital offerings up a notch at a time when members needed them the most.

The $1.9 billion Allegacy Federal Credit Union in Winston-Salem, N.C., which serves approximately 162,000 members, entered the pandemic with plans for a core conversion (or as Allegacy’s staff prefers to call it, a “core enhancement”). Despite the chaos that transpired in March 2020, the credit union’s leaders decided to move forward with the enhancement that went live Memorial Day weekend 2020 and brought more advanced capabilities to online and mobile banking users.

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Natasha Chilingerian

Natasha has served as an editor for CU Times since March 2015. She also served as a communications specialist for Xceed Financial Credit Union (now Kinecta FCU) in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer for more than 16 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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