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CU Realty officially changed its name to HomeAdvantage and expanded its member service area from 24 to 49 states, the industry’s largest real estate services CUSO said Tuesday.

“We’ve greatly evolved over the years and are devoting a lot of attention to how our brand, service and experience as a whole can be more rewarding for both our credit union partners and their members,” said HomeAdvantage CEO Herb Behrens, who joined the organization in April. “Consolidating our brand under one name is just the first of many steps we’re taking to make that happen.”

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Peter Strozniak

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