Thank you for sharing!

Your article was successfully shared with the contacts you provided.
hugging piggy bank Source: Shutterstock

There is a new urgency for credit unions to deepen their bond with members in order to earn the primary financial relationship (PFR). In the throes of the pandemic, members need their credit unions more than ever. But it’s also a two way street. Helping members with their personal financial performance boosts stickiness, engagement and trust.

It’s a win-win. Indeed, Gallup research found that among consumers with the greatest sense of financial wellbeing, 91% are extremely satisfied with their financial institution. What’s more, 77% of them are heavily engaged, generating 37% higher revenue than lesser engaged counterparts.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2022 ALM Global, LLC. All Rights Reserved.