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I don’t know if I’ve been so angry so early in the morning before. Last month I received a pitch from a long-time credit union industry person who is now a public relations “professional.” I put professional in quotes because how she pitched this particular story was the opposite of professional, and just gross. Please keep the word “she” in mind here.

We get pitches for stories from public relations professionals every single day. Many of them are flagged for follow-up ideas and stories later on down the road, and many of them simply do not apply to our industry or would be of little to no interest to our readers.

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