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Aux logo with oragami ox. The new Aux brand. (Source: Aux)

CU Service Network, a CUSO created for credit union outsourcing, has announced its new company name and brand: Aux.

As it has transformed as an organization, the Lakewood, Colo., company said it “made sense to create a brand that aligned with the company’s current mission and services.” Furthermore, the need to rebrand was made more pressing when the original shared branching servicing component of CU Service Network moved to a new organization in June of 2020, called InNetwork, in order to provide collaborative and partnering opportunities with other networks.

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Charles Toutant

Charles Toutant is a litigation writer for the New Jersey Law Journal.

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