teenage girl and boy hold up their debit cards. Source: Shutterstock.

A recent survey of credit union members over the age of 65 found that 60% of their adult children do not bank with their parent’s credit union, an indication, the survey authors said, that credit unions need to take steps to preserve intergenerational relationships.

Online banking and software company Access Softek surveyed more than 500 credit union members in late May, finding that only 9% of respondents recommended their credit union to their adult children. The results reflected other studies that found more demographic-based attrition, specifically within the younger generations.

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