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The coronavirus crisis has created an unprecedented worst-case scenario, abruptly ending the longest economic expansion in U.S. history and quickly morphing it into an uncertain economic morass. With innumerable business closures and nearly 17 million job losses in just three weeks, nobody knows when it will be safe enough for companies to reopen so people can return to their jobs.

How credit unions adapt to this new Twilight Zone reality will be critical for their survival. The key to credit union growth and even expanding market share during the coronavirus crisis is to uncover realistic opportunities that will appeal to members and attract non-members in their time of financial need.

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Peter Strozniak


Credit Union Times

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